RankPilot
About RankPilot

SEO has a data problem. We built the pilot seat.

Most SEO tooling hands you a hundred tables and no verdict. RankPilot exists because a score you can read is worth more than a spreadsheet nobody opens twice.

Our story

From unread reports to one flight plan

The idea started on an agency floor, inside a recurring client meeting: forty pages of audit findings, zero agreement about what to do first, and a client update every month that re-litigated the same questions.

We wanted the opposite instrument — something that reads your site like a pre-flight checklist, shows the verdict as gauges instead of walls of text, and insists every finding has a next action attached before it appears on your screen.

That became RankPilot: one overall score, five honest categories, a rank tracker that remembers history, and a recommendation list that rewards the boring, reliable work of fixing things.

  1. 2024

    RankPilot Labs founded

    Two SEO practitioners and an engineer decided the same audit report they kept buying deserved better instrument design.

  2. 2025

    The audit engine goes live

    Scored categories, animated gauges, and the issues explorer shipped together — the score, the evidence, and the fix list as one artifact.

  3. 2026

    The full flight deck

    Rank tracking, competitor visibility, recommendations, and saved reports joined the panel; plans opened for teams running several sites.

Principles

What we refuse to compromise

Truth over flattery

A score you can't lose is a score you can't steer by. Every gauge RankPilot shows is re-earned each audit cycle — including the weeks it drops.

Fix-first, always

Findings only count when they end in something a person can do. Impact and effort are attached to every recommendation before it reaches your list.

Speed is part of honesty

Stale SEO data lies. Audits are cheap to re-run, positions refresh on a schedule you chose, and nothing you look at is months old.

The crew

The people at the controls

A small team with a long habit of shipping measurement tools people actually open.

MF

Mara Feld

Co-founder & product

Ran SEO for a marketplace with 40,000 SKUs; obsessed with turning audits into sprint tickets.

JB

Jonas Beck

Co-founder & engineering

Built data pipelines for years; believes late data is worse than no data.

AO

Aisha Okafor

Design lead

Turns dense tables into panels you can read at a glance — the gauges are hers.

TS

Tomas Salas

Search research

Reads search-engine documentation the way other people read release notes, so you don't have to.

Take the instrument panel for a flight

The live demo runs the complete product — audit a domain, watch the gauges settle, and work a real recommendation list.